Midnight Oil

The brief for this project was to design a complete brand identity for
a coffee shop called Midnight Oil, including a logo, stationery system, business card, coffee bag, cup design, and social media assets. I selected and customized a typeface to establish the brand’s late-night, craft-coffee personality, then created a complementary mark to strengthen the visual identity. From there, I developed the full set of branding materials to give Midnight Oil a distinctive, professional, and custom-crafted presence.